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Title Page
Publisher Information
About the Author
Acknowledgements
Dedication
Preface
Introduction
1. 1/ The Fundamentals of Business
2. 2/ The Nature of Entrepreneurship
3. 3/ Industry and Markets
4. 4/ Markets and Strategic Planning
5. 5/ Value Propositions
6. 6/ Strategic Marketing
7. 7/ Launching Business
8. 8/ Business Operations
9. 9/ Risks
10. 10/ Teams
11. 11/ Human Resources
12. 12/ Social Resources
13. 13/ Finance
14. 14/ Accounting
15. 15/ Ethics and Social Responsibility
References
Footnotes
I dedicate this textbook to my wife Sarah, who inspires me to pursue my passions and dreams.
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Business Startup and Entrepreneurship: Canada Copyright © 2021 by Matthew Pauley is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
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