This text offers a unique perspective on micro and small business management focusing on business within the Maritimes. This text aims to incorporate both the theoretical and practical applications of management activities to provide a better understanding and preparation for operating a business through clear illustrations and real-world examples.
This textbook is structured similar to other texts focusing on small business management, but focuses on the distinct topics of critical thinking; marketing; human resources; operations and management concepts.
Few texts center on the needs; wants and desires of Maritime entrepreneurs. The current textbook includes case studies; illustrations; and stories that aim to support the operations of entrepreneurs in this geographical region.
The contents within have been drawn from other scholars with great appreciation and amended to reflect the aims and ambitions of this textbook focusing on micro and small business operations in the Maritime provinces of Canada.