{"id":60,"date":"2021-05-09T21:44:09","date_gmt":"2021-05-10T01:44:09","guid":{"rendered":"https:\/\/pressbooks.library.upei.ca\/socialentrepreneurshipsustainabilitycanada\/chapter\/2-3-managing-a-socially-responsible-business-introduction-to-business-openstax\/"},"modified":"2021-08-20T23:19:26","modified_gmt":"2021-08-21T03:19:26","slug":"2-3-managing-a-socially-responsible-business-introduction-to-business-openstax","status":"publish","type":"chapter","link":"https:\/\/pressbooks.library.upei.ca\/socialentrepreneurshipsustainabilitycanada\/chapter\/2-3-managing-a-socially-responsible-business-introduction-to-business-openstax\/","title":{"raw":"Managing a Socially Responsible Business","rendered":"Managing a Socially Responsible Business"},"content":{"raw":"<div id=\"root\">\r\n<div data-analytics-region=\"openstax-navbar\" class=\"styled__BarWrapper-sc-3syvnw-12 ePgITh\">\r\n<div data-testid=\"navbar\"><a href=\"https:\/\/openstax.org\/books\/introduction-business\/pages\/1-introduction\"><span class=\"import-Hyperlink\">Introduction to Business<\/span><\/a> by OpenStax and is licensed under a <a class=\"rId9\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\"><span class=\"import-Hyperlink\">Creative Commons Attribution 4.0 International License<\/span><\/a>, except where otherwise noted. Edited by Matthew Pauley. Written by: <span>Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt<\/span>.<\/div>\r\n<\/div>\r\n<div class=\"Content__Background-sc-1f451g1-0 gEoQaE\">\r\n<div data-analytics-region=\"toolbar\" class=\"styled__BarWrapper-sc-1119auh-9 iBpta\">\r\n<h2 class=\"styled__TopBar-sc-1119auh-11 iMGONm\" data-testid=\"toolbar\"><span style=\"text-align: initial;font-size: 1em;color: #339966\">What is corporate social responsibility?<\/span><\/h2>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"ContentPane__Wrapper-sc-6et83r-0 kpTBXq\">\r\n<div class=\"Content__UndoPadding-sc-1f451g1-3 iqlTSL\">\r\n<div class=\"Content__MainContentWrapper-sc-1f451g1-4 hGEkST\">\r\n<div class=\"MinPageHeight-sc-1i28xs0-0 hxgCaZ\">\r\n<div class=\"RedoPadding-sc-1rj2rww-0 gaOlpC\">\r\n<div class=\"PageContent-ny9bj0-0 iapMdy\">\r\n<div id=\"main-content\" class=\"MainContent__HideOutline-sc-6yy1if-0 bdVAq\">\r\n<div data-type=\"page\" id=\"2641e205-6ab3-4ec5-9b09-1ccd1145063c\" data-cnxml-to-html-ver=\"2.1.1\" class=\"chapter-content-module\">\r\n<p id=\"fs-idm339344992\" class=\"\" style=\"text-align: justify\">Acting ethically is one of the four components of the pyramid of <span data-type=\"term\" id=\"term252\">corporate social responsibility (CSR)<\/span><strong data-effect=\"bold\">,<\/strong> which is the concern of businesses for the welfare of society. It comprises obligations beyond those required by law or union contract. This definition makes two important points. First, CSR is voluntary. Beneficial action required by law, such as cleaning up factories that are polluting air and water, is not voluntary. Second, the obligations of corporate social responsibility are broad. They extend beyond investors in the company to include workers, suppliers, consumers, communities, and society at large.<\/p>\r\n<p id=\"fs-idm340841056\" class=\"\" style=\"text-align: justify\">Figure 1 (see below) portrays economic responsibility as the foundation for the other three responsibilities. At the same time that a business pursues profits (economic responsibility), however, we expect it to obey the law (legal responsibility); to do what is right, just, and fair (ethical responsibility); and to be a good corporate citizen (philanthropic responsibility). These four components are distinct but together make up the whole. Still, if the company doesn\u2019t make a profit, then the other three responsibilities won\u2019t matter.<\/p>\r\n<p id=\"fs-idm321714224\" class=\"\" style=\"text-align: justify\">Many companies continue to work hard to make the world a better place to live. Recent data suggests that Fortune 500 companies spend more than $15 billion annually on CSR activities. Consider the following examples:<\/p>\r\n\r\n<ul id=\"fs-idm336075360\" style=\"text-align: justify\">\r\n \t<li><span data-type=\"term\" class=\"no-emphasis\" id=\"term253\">Starbucks<\/span> has donated over one million meals to local communities via its FoodShare program and alliance with Feeding America, giving 100% of leftover food from their seven thousand U.S. company-owned stores.<\/li>\r\n \t<li><span data-type=\"term\" class=\"no-emphasis\" id=\"term254\">Salesforce<\/span> encourages its employees to volunteer in community activities and pays them for doing so, up to 56 paid hours every year. For employees who take part in seven days of volunteerism in one year, Salesforce also gives them a $1,000 grant to donate to the employee\u2019s nonprofit of choice.<\/li>\r\n \t<li>Employees who work for <span data-type=\"term\" class=\"no-emphasis\" id=\"term255\">Deloitte<\/span>, a global audit, consulting, and financial services organization, can get paid for up to 48 hours of volunteer work each year. In a recent year, over 27,000 Deloitte professionals contributed over 353,000 volunteer hours to their communities around the world<\/li>\r\n<\/ul>\r\nSources: <span>\u201cStarbucks 2016 Global Social Impact Report,\u201d https:\/\/globalassets.starbucks.com, accessed June 23, 2017; \u201cCelebrating Volunteerism at Deloitte and in Our Communities,\u201d https:\/\/www2.deloitte.com, accessed June 23, 2017; Linda Novick O\u2019Keefe, \u201cCSR Grows in 2016 as Companies Embrace Employees\u2019 Values,\u201d\u00a0<\/span><em data-effect=\"italics\">The Huffington Post,<\/em><span>\u00a0http:\/\/www.huffingtonpost.com, December 15, 2016; Kia Kokalitcheva, \u201cThese 8 Employers Will Pay You to Volunteer,\u201d\u00a0<\/span><em data-effect=\"italics\">Forbes,<\/em><span>\u00a0http:\/\/www.forbes.com, March 21, 2016.<\/span>\r\n\r\n<section id=\"fs-idm484288368\" data-depth=\"1\">\r\n<h2 style=\"text-align: justify\" data-type=\"title\"><span style=\"color: #339966\">Understanding Social Responsibility<\/span><\/h2>\r\n<p id=\"fs-idm340854176\" class=\"\" style=\"text-align: justify\">Peter <span data-type=\"term\" class=\"no-emphasis\" id=\"term256\">Drucker<\/span>, the late globally respected management expert, said that we should look first at what an organization does <em data-effect=\"italics\">to<\/em> society and second at what it can do <em data-effect=\"italics\">for<\/em> society. This idea suggests that social responsibility has two basic dimensions: legality and responsibility.<\/p>\r\n\r\n<div class=\"textbox\" style=\"text-align: justify\">We label the base of the pyramid, Economic Responsibility, and the description is as follows. Because a corporation must be profitable to survive, its economic responsibilities form the base of the pyramid. We labelled the next level up in the pyramid Legal Responsibilities, and the description is as follows. Corporations must, of course, follow the law. The second level of the pyramid recognizes legal considerations are also necessary for a corporation's success. We labelled the next level up in the pyramid Ethical Responsibilities, and the description is as follows. Resting on the foundation set by economic and legal responsibilities are ethical responsibilities. A corporation can turn its attention to ethical matters only after ensuring its economic and legal position. The highest level of the pyramid, forming the peak, is labelled Philanthropic Responsibilities, and the description is as follows. The highest level of the pyramid, philanthropic responsibilities, can be only after economic, legal, and ethical responsibilities.<\/div>\r\n<div class=\"os-figure\" id=\"fs-idm336685184\">\r\n<div><strong><span class=\"os-title-label\">Figure 1.<\/span><span class=\"os-divider\">\u00a0<\/span><span data-type=\"title\" id=\"1\" class=\"os-title\">The Pyramid of Corporate Social Responsibility<\/span><span class=\"os-divider\">\u00a0<\/span><\/strong><img src=\"https:\/\/openstax.org\/apps\/archive\/20210514.171726\/resources\/ba7e4305d8cf7b0faf95bdade3f96485f67a7d59\" alt=\"The base of the pyramid is labeled, Economic Responsibility, and the description is as follows. Because a corporation must be profitable to survive, its economic responsibilities form the base of the pyramid. The next level up in the pyramid is labeled Legal Responsibilities, and the description is as follows. Corporations must, of course, follow the law. The second level of the pyramid recognizes that legal considerations are also necessary for a corporation's success. The next level up in the pyramid is labeled, Ethical Responsibilities, and the description is as follows. Resting on the foundation set by economic and legal responsibilities are ethical responsibilities. A corporation can turn its attention to ethical matters only after ensuring its economic and legal position. The highest level of the pyramid, forming the peak, is labeled Philanthropic Responsibilities, and the description is as follows. The highest level of the pyramid, philanthropic responsibilities can be considered only after economic, legal, and ethical responsibilities.\" class=\"aligncenter\" \/><\/div>\r\n<div class=\"os-caption-container\"><em><span class=\"os-divider\">Source: <\/span><span class=\"os-caption\">(Attribution: Copyright Rice University, OpenStax, under CC BY 4.0 license.)<\/span><\/em><\/div>\r\n<\/div>\r\n<section id=\"fs-idm339300768\" data-depth=\"2\">\r\n<h3 data-type=\"title\"><span style=\"color: #339966\">Illegal and Irresponsible Behaviour<\/span><\/h3>\r\n<p id=\"fs-idm331980128\" class=\"\">The idea of corporate social responsibility is so widespread today that it is hard to conceive of a company continually acting in illegal and irresponsible ways. Such actions do sometimes occur, which can create financial ruin for organizations, extreme financial hardships for many former employees, and general struggles for the communities in which they operate. Unfortunately, top executives still walk away with millions. Some, however, will ultimately pay large fines and spend time in prison for their actions. Federal, state, and local laws determine whether an activity is legal.<\/p>\r\n\r\n<\/section><section id=\"fs-idm350611264\" data-depth=\"2\">\r\n<h3 data-type=\"title\"><span style=\"color: #339966\">Irresponsible but Legal Behaviour<\/span><\/h3>\r\n<p id=\"fs-idm339602608\" class=\"\">Sometimes companies act irresponsibly, yet their actions are legal. For example, the Minnesota-based company that makes <span data-type=\"term\" class=\"no-emphasis\" id=\"term257\">MyPillow<\/span> was recently fined $1 million by the state of California for making unsubstantiated claims that the \u201cmost comfortable pillow you\u2019ll ever own\u201d could help ease medical conditions such as snoring, fibromyalgia, migraines, and other disorders. The company\u2019s CEO countered customers actually made the claims; these testimonials were posted on the company\u2019s website but later removed. Besides the fine, the company faced several class-action lawsuits, and the Better Business Bureau has revoked <span data-type=\"term\" class=\"no-emphasis\" id=\"term258\">MyPillow<\/span>\u2019s accreditation.<\/p>\r\nSources: <span>John Ewoldt, \u201cBetter Business Bureau Revokes MyPillow Accreditation over Ad Dispute,\u201d\u00a0<\/span><em data-effect=\"italics\">Minneapolis Star Tribune,<\/em><span>\u00a0http:\/\/www.startribune.com, January 4, 2017; Herb Weisbaum, \u201cFull of Fluff? MyPillow Ordered to Pay $1M for Bogus Ads,\u201d\u00a0<\/span><em data-effect=\"italics\">NBC News,<\/em><span>\u00a0http:\/\/www.nbcnews.com, November 3, 2016.<\/span>\r\n<div data-type=\"note\" id=\"fs-idm336099056\" class=\"catching-spirit ui-has-child-title\"><header>\r\n<h2 class=\"os-title\" data-type=\"title\"><span class=\"os-title-label\" style=\"color: #339966\">Catching the Entrepreneurial Spirit<\/span><\/h2>\r\n<\/header><section>\r\n<div class=\"os-note-body\">\r\n<h3 id=\"3\" class=\"os-subtitle\" data-type=\"title\"><span class=\"os-subtitle-label\" style=\"color: #339966\">Badger Company Founder Walks the Walk<\/span><\/h3>\r\n<p id=\"fs-idm349468272\" class=\"\">As a carpenter, Bill Whyte was always looking for a solution to his dry, cracked hands, especially in the harsh New Hampshire winters. After trying many commercial lotions that didn\u2019t really work, Whyte experimented with olive oil and beeswax to come up with a soothing balm to help heal rough hands. Mixing up the concoction at home, Whyte came up with a product that seemed to work and was made from natural ingredients.<\/p>\r\n<p id=\"fs-idm330233008\" class=\"\">Originally called Bear Paw, the lotion became known as Badger Balm after a friend found a competing product already named Bear Paw. Whyte set up a production line at home to fill the tins. Soon he was pounding the pavement in the town of Gilsum, trying to sell the new product to hardware stores, lumber yards, and health food stores.<\/p>\r\n<p id=\"fs-idm321994272\" class=\"\">Fast-forward a little over 20 years from his early days of experimentation, and Whyte (affectionately known as the \u201chead badger\u201d) runs W.S. Badger Company with the same goals and passions he started with back in the mid-1990s. The company uses only organic plant extracts, exotic oils, beeswax, and minerals to make the most effective products to soothe, heal, and protect the body. And the natural ingredients come from all over the world\u2014for example, organic extra virgin olive oil from Spain, organic rose essential oil from Bulgaria, and bergamot oil from southern Italy.<\/p>\r\n<p id=\"fs-idm352646416\" class=\"\">Badger\u2019s homey culture is no accident. In fact, in the early days, Whyte made soup every Friday for the small staff. Today, Whyte and family members, including his wife Kathy, chief operating officer; daughter Rebecca, head of sustainability and innovation; and daughter Emily, head of sales and marketing, all embrace the ethical and social principles of this family business that have made the company a success.<\/p>\r\n<p id=\"fs-idm350408976\" class=\"\">To reinforce the commitment of being socially responsible and showing transparency, W.S. Badger Company became a Certified Benefit Corporation, or B Corp for short. This certification requires companies to meet rigorous standards for transparency, accountability, and social and environmental performance. (Benefit Corporations are discussed in more detail later in this module.)<\/p>\r\n<p id=\"fs-idm354460848\" class=\"\">Becoming a B Corp. has helped the company organize how it operates. For example, pay for the highest-paid full-time employee is capped at five times that of the lowest paid, which is now $15 an hour (more than double New Hampshire\u2019s minimum wage); a portion of company profits flows to employees via profit sharing, and all employees take part in a bonus plan; and new parents are encouraged to bring their babies to work, a program that has helped foster a new style of teamwork for the entire organization, as well as increase employee morale. In addition, Badger donates 10% of its pre-tax profits annually to nonprofit organizations that focus on the health and welfare of children, matches employee contributions to charitable causes (up to $100 per employee), and donates an additional $50 to a nonprofit chosen by each employee on their birthday.<\/p>\r\n<p id=\"fs-idm350463728\" class=\"\">Badger staff, which now number over 100, enjoy a living wage, significant benefits, and a socially responsible work environment thanks to a visionary who found an eco-friendly way to soothe his rough hands and created an ethical business as part of his journey.<\/p>\r\n\r\n<div data-type=\"list\" id=\"fs-idm353521968\">\r\n<div data-type=\"title\"><\/div>\r\n<div data-type=\"title\" id=\"4\">\r\n<div class=\"textbox textbox--exercises\"><header class=\"textbox__header\">\r\n<h3 class=\"textbox__title\">Exercises<\/h3>\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n<ol>\r\n \t<li>How does Badger\u2019s approach to social responsibility help attract and keep employees?<\/li>\r\n \t<li>Does the company\u2019s certification as a Benefit Corporation provide Badger with a competitive advantage? Explain your reasoning.<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<p id=\"fs-idm321410928\" class=\"\"><span style=\"color: #339966;font-family: 'Cormorant Garamond', serif;font-size: 1.602em;font-weight: bold\">Legal and Responsible Behaviour<\/span><\/p>\r\n\r\n<\/div>\r\n<\/section><\/div>\r\n<\/section><section id=\"fs-idm351352256\" data-depth=\"2\">\r\n<p id=\"fs-idm353325168\" class=\"\">The vast majority of business activities fall into the category of behaviour that is both legal and responsible. Most companies act legally, and most try to be socially responsible. Research shows that consumers, especially those under 30, are likely to buy brands that have excellent ethical track records and community involvement. Outdoor specialty retailer <span data-type=\"term\" class=\"no-emphasis\" id=\"term259\">REI<\/span>, for example, recently announced that it gave back nearly 70% of its profits to the outdoor community. A member cooperative, the company invested a record $9.3 million in its nonprofit partners in 2016.<\/p>\r\nSources: <span>\u201cREI Co-op Gives Back Nearly 70 Percent of Profits to the Outdoor Community after Year of Record Revenues in 2016,\u201d http:\/\/newsroom.rei.com, March 15, 2017.<\/span>\r\n<div data-type=\"note\" id=\"fs-idm333513616\" class=\"concept-check ui-has-child-title\"><header>\r\n<div class=\"textbox textbox--exercises\"><header class=\"textbox__header\">\r\n<h3 class=\"textbox__title\">Exercises<\/h3>\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n<ol id=\"fs-idm355033232\">\r\n \t<li>What are the four components of social responsibility?<\/li>\r\n \t<li>Give an example of legal but irresponsible behaviour.<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>\r\n<\/header><section>\r\n<div class=\"os-note-body\">\r\n<ol id=\"fs-idm355033232\"><\/ol>\r\n<h2><span style=\"color: #339966\">References<\/span><\/h2>\r\n\u201cBadger\u2019s History &amp; Legend,\u201d \u201cBabies at Work Policy,\u201d and \u201c2016 Annual Impact Report,\u201d <a href=\"https:\/\/www.badgerbalm.com\">https:\/\/www.badgerbalm.com<\/a>, accessed June 27, 2017\r\n\r\n\u201cAbout Badger,\u201d <a href=\"https:\/\/www.bcorporation.net\">https:\/\/www.bcorporation.net<\/a>, accessed June 27, 2017\r\n\r\n\u201cBadger \u2018Still In\u2019 on Climate Action, Asks New Hampshire Businesses, State Officials, and Local Leaders to Join Forces in Honouring Paris Agreement,\u201d <a href=\"http:\/\/www.prweb.com\">http:\/\/www.prweb.com<\/a>, June 22, 2017\r\n\r\nAmy Feldman, \u201cBadger Balm Creator Once Dismissed Being a B Corp as \u2018Just Marketing.\u2019 Now He\u2019s a True Believer,\u201d <em data-effect=\"italics\">Forbes,<\/em> <a href=\"http:\/\/www.forbes.com\">http:\/\/www.forbes.com<\/a>, May 9, 2017.\r\n\r\n<\/div>\r\n<\/section><\/div>\r\n<\/section><\/section><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>","rendered":"<div id=\"root\">\n<div data-analytics-region=\"openstax-navbar\" class=\"styled__BarWrapper-sc-3syvnw-12 ePgITh\">\n<div data-testid=\"navbar\"><a href=\"https:\/\/openstax.org\/books\/introduction-business\/pages\/1-introduction\"><span class=\"import-Hyperlink\">Introduction to Business<\/span><\/a> by OpenStax and is licensed under a <a class=\"rId9\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\"><span class=\"import-Hyperlink\">Creative Commons Attribution 4.0 International License<\/span><\/a>, except where otherwise noted. Edited by Matthew Pauley. Written by: <span>Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt<\/span>.<\/div>\n<\/div>\n<div class=\"Content__Background-sc-1f451g1-0 gEoQaE\">\n<div data-analytics-region=\"toolbar\" class=\"styled__BarWrapper-sc-1119auh-9 iBpta\">\n<h2 class=\"styled__TopBar-sc-1119auh-11 iMGONm\" data-testid=\"toolbar\"><span style=\"text-align: initial;font-size: 1em;color: #339966\">What is corporate social responsibility?<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"ContentPane__Wrapper-sc-6et83r-0 kpTBXq\">\n<div class=\"Content__UndoPadding-sc-1f451g1-3 iqlTSL\">\n<div class=\"Content__MainContentWrapper-sc-1f451g1-4 hGEkST\">\n<div class=\"MinPageHeight-sc-1i28xs0-0 hxgCaZ\">\n<div class=\"RedoPadding-sc-1rj2rww-0 gaOlpC\">\n<div class=\"PageContent-ny9bj0-0 iapMdy\">\n<div id=\"main-content\" class=\"MainContent__HideOutline-sc-6yy1if-0 bdVAq\">\n<div data-type=\"page\" id=\"2641e205-6ab3-4ec5-9b09-1ccd1145063c\" data-cnxml-to-html-ver=\"2.1.1\" class=\"chapter-content-module\">\n<p id=\"fs-idm339344992\" class=\"\" style=\"text-align: justify\">Acting ethically is one of the four components of the pyramid of <span data-type=\"term\" id=\"term252\">corporate social responsibility (CSR)<\/span><strong data-effect=\"bold\">,<\/strong> which is the concern of businesses for the welfare of society. It comprises obligations beyond those required by law or union contract. This definition makes two important points. First, CSR is voluntary. Beneficial action required by law, such as cleaning up factories that are polluting air and water, is not voluntary. Second, the obligations of corporate social responsibility are broad. They extend beyond investors in the company to include workers, suppliers, consumers, communities, and society at large.<\/p>\n<p id=\"fs-idm340841056\" class=\"\" style=\"text-align: justify\">Figure 1 (see below) portrays economic responsibility as the foundation for the other three responsibilities. At the same time that a business pursues profits (economic responsibility), however, we expect it to obey the law (legal responsibility); to do what is right, just, and fair (ethical responsibility); and to be a good corporate citizen (philanthropic responsibility). These four components are distinct but together make up the whole. Still, if the company doesn\u2019t make a profit, then the other three responsibilities won\u2019t matter.<\/p>\n<p id=\"fs-idm321714224\" class=\"\" style=\"text-align: justify\">Many companies continue to work hard to make the world a better place to live. Recent data suggests that Fortune 500 companies spend more than $15 billion annually on CSR activities. Consider the following examples:<\/p>\n<ul id=\"fs-idm336075360\" style=\"text-align: justify\">\n<li><span data-type=\"term\" class=\"no-emphasis\" id=\"term253\">Starbucks<\/span> has donated over one million meals to local communities via its FoodShare program and alliance with Feeding America, giving 100% of leftover food from their seven thousand U.S. company-owned stores.<\/li>\n<li><span data-type=\"term\" class=\"no-emphasis\" id=\"term254\">Salesforce<\/span> encourages its employees to volunteer in community activities and pays them for doing so, up to 56 paid hours every year. For employees who take part in seven days of volunteerism in one year, Salesforce also gives them a $1,000 grant to donate to the employee\u2019s nonprofit of choice.<\/li>\n<li>Employees who work for <span data-type=\"term\" class=\"no-emphasis\" id=\"term255\">Deloitte<\/span>, a global audit, consulting, and financial services organization, can get paid for up to 48 hours of volunteer work each year. In a recent year, over 27,000 Deloitte professionals contributed over 353,000 volunteer hours to their communities around the world<\/li>\n<\/ul>\n<p>Sources: <span>\u201cStarbucks 2016 Global Social Impact Report,\u201d https:\/\/globalassets.starbucks.com, accessed June 23, 2017; \u201cCelebrating Volunteerism at Deloitte and in Our Communities,\u201d https:\/\/www2.deloitte.com, accessed June 23, 2017; Linda Novick O\u2019Keefe, \u201cCSR Grows in 2016 as Companies Embrace Employees\u2019 Values,\u201d\u00a0<\/span><em data-effect=\"italics\">The Huffington Post,<\/em><span>\u00a0http:\/\/www.huffingtonpost.com, December 15, 2016; Kia Kokalitcheva, \u201cThese 8 Employers Will Pay You to Volunteer,\u201d\u00a0<\/span><em data-effect=\"italics\">Forbes,<\/em><span>\u00a0http:\/\/www.forbes.com, March 21, 2016.<\/span><\/p>\n<section id=\"fs-idm484288368\" data-depth=\"1\">\n<h2 style=\"text-align: justify\" data-type=\"title\"><span style=\"color: #339966\">Understanding Social Responsibility<\/span><\/h2>\n<p id=\"fs-idm340854176\" class=\"\" style=\"text-align: justify\">Peter <span data-type=\"term\" class=\"no-emphasis\" id=\"term256\">Drucker<\/span>, the late globally respected management expert, said that we should look first at what an organization does <em data-effect=\"italics\">to<\/em> society and second at what it can do <em data-effect=\"italics\">for<\/em> society. This idea suggests that social responsibility has two basic dimensions: legality and responsibility.<\/p>\n<div class=\"textbox\" style=\"text-align: justify\">We label the base of the pyramid, Economic Responsibility, and the description is as follows. Because a corporation must be profitable to survive, its economic responsibilities form the base of the pyramid. We labelled the next level up in the pyramid Legal Responsibilities, and the description is as follows. Corporations must, of course, follow the law. The second level of the pyramid recognizes legal considerations are also necessary for a corporation&#8217;s success. We labelled the next level up in the pyramid Ethical Responsibilities, and the description is as follows. Resting on the foundation set by economic and legal responsibilities are ethical responsibilities. A corporation can turn its attention to ethical matters only after ensuring its economic and legal position. The highest level of the pyramid, forming the peak, is labelled Philanthropic Responsibilities, and the description is as follows. The highest level of the pyramid, philanthropic responsibilities, can be only after economic, legal, and ethical responsibilities.<\/div>\n<div class=\"os-figure\" id=\"fs-idm336685184\">\n<div><strong><span class=\"os-title-label\">Figure 1.<\/span><span class=\"os-divider\">\u00a0<\/span><span data-type=\"title\" id=\"1\" class=\"os-title\">The Pyramid of Corporate Social Responsibility<\/span><span class=\"os-divider\">\u00a0<\/span><\/strong><img decoding=\"async\" src=\"https:\/\/openstax.org\/apps\/archive\/20210514.171726\/resources\/ba7e4305d8cf7b0faf95bdade3f96485f67a7d59\" alt=\"The base of the pyramid is labeled, Economic Responsibility, and the description is as follows. Because a corporation must be profitable to survive, its economic responsibilities form the base of the pyramid. The next level up in the pyramid is labeled Legal Responsibilities, and the description is as follows. Corporations must, of course, follow the law. The second level of the pyramid recognizes that legal considerations are also necessary for a corporation's success. The next level up in the pyramid is labeled, Ethical Responsibilities, and the description is as follows. Resting on the foundation set by economic and legal responsibilities are ethical responsibilities. A corporation can turn its attention to ethical matters only after ensuring its economic and legal position. The highest level of the pyramid, forming the peak, is labeled Philanthropic Responsibilities, and the description is as follows. The highest level of the pyramid, philanthropic responsibilities can be considered only after economic, legal, and ethical responsibilities.\" class=\"aligncenter\" \/><\/div>\n<div class=\"os-caption-container\"><em><span class=\"os-divider\">Source: <\/span><span class=\"os-caption\">(Attribution: Copyright Rice University, OpenStax, under CC BY 4.0 license.)<\/span><\/em><\/div>\n<\/div>\n<section id=\"fs-idm339300768\" data-depth=\"2\">\n<h3 data-type=\"title\"><span style=\"color: #339966\">Illegal and Irresponsible Behaviour<\/span><\/h3>\n<p id=\"fs-idm331980128\" class=\"\">The idea of corporate social responsibility is so widespread today that it is hard to conceive of a company continually acting in illegal and irresponsible ways. Such actions do sometimes occur, which can create financial ruin for organizations, extreme financial hardships for many former employees, and general struggles for the communities in which they operate. Unfortunately, top executives still walk away with millions. Some, however, will ultimately pay large fines and spend time in prison for their actions. Federal, state, and local laws determine whether an activity is legal.<\/p>\n<\/section>\n<section id=\"fs-idm350611264\" data-depth=\"2\">\n<h3 data-type=\"title\"><span style=\"color: #339966\">Irresponsible but Legal Behaviour<\/span><\/h3>\n<p id=\"fs-idm339602608\" class=\"\">Sometimes companies act irresponsibly, yet their actions are legal. For example, the Minnesota-based company that makes <span data-type=\"term\" class=\"no-emphasis\" id=\"term257\">MyPillow<\/span> was recently fined $1 million by the state of California for making unsubstantiated claims that the \u201cmost comfortable pillow you\u2019ll ever own\u201d could help ease medical conditions such as snoring, fibromyalgia, migraines, and other disorders. The company\u2019s CEO countered customers actually made the claims; these testimonials were posted on the company\u2019s website but later removed. Besides the fine, the company faced several class-action lawsuits, and the Better Business Bureau has revoked <span data-type=\"term\" class=\"no-emphasis\" id=\"term258\">MyPillow<\/span>\u2019s accreditation.<\/p>\n<p>Sources: <span>John Ewoldt, \u201cBetter Business Bureau Revokes MyPillow Accreditation over Ad Dispute,\u201d\u00a0<\/span><em data-effect=\"italics\">Minneapolis Star Tribune,<\/em><span>\u00a0http:\/\/www.startribune.com, January 4, 2017; Herb Weisbaum, \u201cFull of Fluff? MyPillow Ordered to Pay $1M for Bogus Ads,\u201d\u00a0<\/span><em data-effect=\"italics\">NBC News,<\/em><span>\u00a0http:\/\/www.nbcnews.com, November 3, 2016.<\/span><\/p>\n<div data-type=\"note\" id=\"fs-idm336099056\" class=\"catching-spirit ui-has-child-title\">\n<header>\n<h2 class=\"os-title\" data-type=\"title\"><span class=\"os-title-label\" style=\"color: #339966\">Catching the Entrepreneurial Spirit<\/span><\/h2>\n<\/header>\n<section>\n<div class=\"os-note-body\">\n<h3 id=\"3\" class=\"os-subtitle\" data-type=\"title\"><span class=\"os-subtitle-label\" style=\"color: #339966\">Badger Company Founder Walks the Walk<\/span><\/h3>\n<p id=\"fs-idm349468272\" class=\"\">As a carpenter, Bill Whyte was always looking for a solution to his dry, cracked hands, especially in the harsh New Hampshire winters. After trying many commercial lotions that didn\u2019t really work, Whyte experimented with olive oil and beeswax to come up with a soothing balm to help heal rough hands. Mixing up the concoction at home, Whyte came up with a product that seemed to work and was made from natural ingredients.<\/p>\n<p id=\"fs-idm330233008\" class=\"\">Originally called Bear Paw, the lotion became known as Badger Balm after a friend found a competing product already named Bear Paw. Whyte set up a production line at home to fill the tins. Soon he was pounding the pavement in the town of Gilsum, trying to sell the new product to hardware stores, lumber yards, and health food stores.<\/p>\n<p id=\"fs-idm321994272\" class=\"\">Fast-forward a little over 20 years from his early days of experimentation, and Whyte (affectionately known as the \u201chead badger\u201d) runs W.S. Badger Company with the same goals and passions he started with back in the mid-1990s. The company uses only organic plant extracts, exotic oils, beeswax, and minerals to make the most effective products to soothe, heal, and protect the body. And the natural ingredients come from all over the world\u2014for example, organic extra virgin olive oil from Spain, organic rose essential oil from Bulgaria, and bergamot oil from southern Italy.<\/p>\n<p id=\"fs-idm352646416\" class=\"\">Badger\u2019s homey culture is no accident. In fact, in the early days, Whyte made soup every Friday for the small staff. Today, Whyte and family members, including his wife Kathy, chief operating officer; daughter Rebecca, head of sustainability and innovation; and daughter Emily, head of sales and marketing, all embrace the ethical and social principles of this family business that have made the company a success.<\/p>\n<p id=\"fs-idm350408976\" class=\"\">To reinforce the commitment of being socially responsible and showing transparency, W.S. Badger Company became a Certified Benefit Corporation, or B Corp for short. This certification requires companies to meet rigorous standards for transparency, accountability, and social and environmental performance. (Benefit Corporations are discussed in more detail later in this module.)<\/p>\n<p id=\"fs-idm354460848\" class=\"\">Becoming a B Corp. has helped the company organize how it operates. For example, pay for the highest-paid full-time employee is capped at five times that of the lowest paid, which is now $15 an hour (more than double New Hampshire\u2019s minimum wage); a portion of company profits flows to employees via profit sharing, and all employees take part in a bonus plan; and new parents are encouraged to bring their babies to work, a program that has helped foster a new style of teamwork for the entire organization, as well as increase employee morale. In addition, Badger donates 10% of its pre-tax profits annually to nonprofit organizations that focus on the health and welfare of children, matches employee contributions to charitable causes (up to $100 per employee), and donates an additional $50 to a nonprofit chosen by each employee on their birthday.<\/p>\n<p id=\"fs-idm350463728\" class=\"\">Badger staff, which now number over 100, enjoy a living wage, significant benefits, and a socially responsible work environment thanks to a visionary who found an eco-friendly way to soothe his rough hands and created an ethical business as part of his journey.<\/p>\n<div data-type=\"list\" id=\"fs-idm353521968\">\n<div data-type=\"title\"><\/div>\n<div data-type=\"title\" id=\"4\">\n<div class=\"textbox textbox--exercises\">\n<header class=\"textbox__header\">\n<h3 class=\"textbox__title\">Exercises<\/h3>\n<\/header>\n<div class=\"textbox__content\">\n<ol>\n<li>How does Badger\u2019s approach to social responsibility help attract and keep employees?<\/li>\n<li>Does the company\u2019s certification as a Benefit Corporation provide Badger with a competitive advantage? Explain your reasoning.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p id=\"fs-idm321410928\" class=\"\"><span style=\"color: #339966;font-family: 'Cormorant Garamond', serif;font-size: 1.602em;font-weight: bold\">Legal and Responsible Behaviour<\/span><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<section id=\"fs-idm351352256\" data-depth=\"2\">\n<p id=\"fs-idm353325168\" class=\"\">The vast majority of business activities fall into the category of behaviour that is both legal and responsible. Most companies act legally, and most try to be socially responsible. Research shows that consumers, especially those under 30, are likely to buy brands that have excellent ethical track records and community involvement. Outdoor specialty retailer <span data-type=\"term\" class=\"no-emphasis\" id=\"term259\">REI<\/span>, for example, recently announced that it gave back nearly 70% of its profits to the outdoor community. A member cooperative, the company invested a record $9.3 million in its nonprofit partners in 2016.<\/p>\n<p>Sources: <span>\u201cREI Co-op Gives Back Nearly 70 Percent of Profits to the Outdoor Community after Year of Record Revenues in 2016,\u201d http:\/\/newsroom.rei.com, March 15, 2017.<\/span><\/p>\n<div data-type=\"note\" id=\"fs-idm333513616\" class=\"concept-check ui-has-child-title\">\n<header>\n<div class=\"textbox textbox--exercises\"><\/div>\n<\/header>\n<header class=\"textbox__header\">\n<h3 class=\"textbox__title\">Exercises<\/h3>\n<\/header>\n<div class=\"textbox__content\">\n<ol id=\"fs-idm355033232\">\n<li>What are the four components of social responsibility?<\/li>\n<li>Give an example of legal but irresponsible behaviour.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<section>\n<div class=\"os-note-body\">\n<ol><\/ol>\n<h2><span style=\"color: #339966\">References<\/span><\/h2>\n<p>\u201cBadger\u2019s History &amp; Legend,\u201d \u201cBabies at Work Policy,\u201d and \u201c2016 Annual Impact Report,\u201d <a href=\"https:\/\/www.badgerbalm.com\">https:\/\/www.badgerbalm.com<\/a>, accessed June 27, 2017<\/p>\n<p>\u201cAbout Badger,\u201d <a href=\"https:\/\/www.bcorporation.net\">https:\/\/www.bcorporation.net<\/a>, accessed June 27, 2017<\/p>\n<p>\u201cBadger \u2018Still In\u2019 on Climate Action, Asks New Hampshire Businesses, State Officials, and Local Leaders to Join Forces in Honouring Paris Agreement,\u201d <a href=\"http:\/\/www.prweb.com\">http:\/\/www.prweb.com<\/a>, June 22, 2017<\/p>\n<p>Amy Feldman, \u201cBadger Balm Creator Once Dismissed Being a B Corp as \u2018Just Marketing.\u2019 Now He\u2019s a True Believer,\u201d <em data-effect=\"italics\">Forbes,<\/em> <a href=\"http:\/\/www.forbes.com\">http:\/\/www.forbes.com<\/a>, May 9, 2017.<\/p>\n<\/div>\n<\/section>\n<\/section>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":30,"menu_order":11,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":["lawrence-gitman","carl-mcdaniel","amit-shah","monique-reece","linda-koffel","bethann-talsma","james-c-hyatt"],"pb_section_license":""},"chapter-type":[],"contributor":[80,83,79,84,78,82,81],"license":[],"class_list":["post-60","chapter","type-chapter","status-publish","hentry","contributor-amit-shah","contributor-bethann-talsma","contributor-carl-mcdaniel","contributor-james-c-hyatt","contributor-lawrence-gitman","contributor-linda-koffel","contributor-monique-reece"],"part":3,"_links":{"self":[{"href":"https:\/\/pressbooks.library.upei.ca\/socialentrepreneurshipsustainabilitycanada\/wp-json\/pressbooks\/v2\/chapters\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.library.upei.ca\/socialentrepreneurshipsustainabilitycanada\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.library.upei.ca\/socialentrepreneurshipsustainabilitycanada\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.library.upei.ca\/socialentrepreneurshipsustainabilitycanada\/wp-json\/wp\/v2\/users\/30"}],"version-history":[{"count":8,"href":"https:\/\/pressbooks.library.upei.ca\/socialentrepreneurshipsustainabilitycanada\/wp-json\/pressbooks\/v2\/chapters\/60\/revisions"}],"predecessor-version":[{"id":252,"href":"https:\/\/pressbooks.library.upei.ca\/socialentrepreneurshipsustainabilitycanada\/wp-json\/pressbooks\/v2\/chapters\/60\/revisions\/252"}],"part":[{"href":"https:\/\/pressbooks.library.upei.ca\/socialentrepreneurshipsustainabilitycanada\/wp-json\/pressbooks\/v2\/parts\/3"}],"metadata":[{"href":"https:\/\/pressbooks.library.upei.ca\/socialentrepreneurshipsustainabilitycanada\/wp-json\/pressbooks\/v2\/chapters\/60\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.library.upei.ca\/socialentrepreneurshipsustainabilitycanada\/wp-json\/wp\/v2\/media?parent=60"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.library.upei.ca\/socialentrepreneurshipsustainabilitycanada\/wp-json\/pressbooks\/v2\/chapter-type?post=60"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.library.upei.ca\/socialentrepreneurshipsustainabilitycanada\/wp-json\/wp\/v2\/contributor?post=60"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.library.upei.ca\/socialentrepreneurshipsustainabilitycanada\/wp-json\/wp\/v2\/license?post=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}